PA is a Moz metric, and while it can be used as a good gauge of page strength and ranking potential, it is not used by search engines to determine ranking outcome. Technically, Domain Authority (DA) is the ranking metric used to predict how well a website will rank on various search engines created by Moz. The free versions of both these tools have their own set of limitations and benefits. It runs on a scale from zero to a hundred. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. The score ranges from 1 to 100. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). It is based on dozens of factors, including the quality and quantity of inbound links. Step-by-step guides to search success from the authority on SEO. So, if your. Page Authority (or PA) was developed by Moz and scores range from 1 to 100, with higher PA scores indicating a better possibility of ranking. Top SEOs don't believe that the "title" link attribute. You can showcase expertise and trust by publishing high-quality, informative content, refining your internal linking strategy, citing authoritative sources, and receiving high-quality, relevant backlinks. There’s no good way to A/B test a site-wide SEO change. Moz. Moz Domain Authority: This metric measures the strength of a domain’s backlink profile and overall SEO health, and is based on a scale of 0 to 100, with higher scores indicating better performance. Use Gzip, a software application for file compression, to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes. By improving the quality of your traffic, your conversion rate and number of leads will also increase: Traffic: 200. Moz Extension on Chrome. Check out the variety of anchor text to Moz’s page on Domain Authority, illustrated here using Link Explorer. Thanks- I've done this type of audit, all of our metrics are stronger than the sites appearing in the map pack. They also explicitly state that DA isn’t a metric Google uses to. 6 Domain Authority Checkers to Consider Using. That’s because the ranking boss Google wants pages to provide users with good content; it’s the point of search engines, after all. Wait for the tool to evaluate the page authority score, which is usually a number between 0 and 100. When it comes to Domain Authority, the most common idea is to reach a goal of Domain Authority score of 100. The higher the PA value, the higher the chance of. According to Moz, there is not really a "good" or "bad" domain authority score. I've just checked it out in open site explorer and Moz grades it's domain authority as 25/100. New websites and pages always start at 0 and need time to gain authority. A page authority score is also determined by Moz and it can predict how well a specific page will rank based on the score it has. Moz’s domain authority score ranges from 0 to 100, with higher scores representing a greater likelihood of ranking. 1. Moz Link Explorer. By removing bad and broken links, you’ll help improve your domain ranking. Mar 17, 2023. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. So if you're an SEO (or anyone else) with content anxiety, let it go. Moz first introduced the metric, but other tools have developed similar authority metrics. You can use the Moz bar for the same. Do better SEO. You need good people who themselves have authority; otherwise, your lovely gothic mansion might turn into a pile of rubble. Domain Authority isn’t a ranking factor itself (e. Moz’s tool allows businesses to check Domain Authority to “predict how likely a website is to rank on search engine result pages (SERPs). This is a dynamic,. It’s created by Moz and assigns a score from 1 to 100. Step 2: Analyze domain authority checker results. A higher PA score means a greater chance of ranking well on search engine result pages (SERPs). Page Authority measures is a SEO metric which measures from 1 to 100. Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics. 2. Moz uses a score called Page Authority to calculate this prediction. Similarly, the closer a website's score is to 0, the lower its DA score will be. " This will run a crawl of only the URLs from the Internal Link report. page authority and domain authority are a good measure of how good a website is (but not the only measure!). Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Your PA score is measured on a scale of 1 to 100, with higher scores indicating. Moz created the Domain Authority metric to help businesses figure out where they may rank on search engine results pages (SERPs). This metric is calculated by a machine. It's created by an SEO tool, in this case Moz. The Search Visibility score is the percentage of clicks we estimate you receive based on your organic rankings positions, across all of the keywords you’re tracking in your Campaign. It’s essential to keep in mind that the concept and the metric are two different things. SEO stands for “search engine optimization. The higher the Page Authority, the greater the potential for that individual page to rank well in search results. Learn more Try Moz Pro free. Here are some of the ways we’re changing things up: The. So the more quality links you have pointing to. Get fewer spammy links. So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we. Page Authority scores range from 1 to 100, with higher scores reflecting a better capacity to rank. What is DA - Domain Authority. Moz also offers a Google Chrome Extension MozBar which allow Moz users to display only the Page Authority (PA) and Domain Authority of the current page they. Domain Authority scores range from one to 100, with higher scores corresponding to greater likelihood of ranking. However, they will give a good indication to the overall authority of a site as these metrics are closely related to PageRank, which is a Google metric. Domain authority is. 1. Website authority is an SEO concept that refers to the overall “strength” of a particular domain. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz's own index. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. Page Authority is based on data from our web index and takes. Once complete, check the status code column for any 301s. It’s tempting to think Quora has its SEO all sorted out. This is. The Moz Domain Authority Checker is a free software to check the domain authority of any website: Even though this metric is not an official ranking factor and doesn’t actually affect the SERPs, domain authority is still a good metric to pay attention to because it indicates your potential. page authority then you are at the right place. We use external links to get a good page authority. The cost for Moz Pro varies based on your type of plan and whether you choose monthly or yearly payments. 302s don’t pass PageRank. Step 2: Analyzing the results. Create high-quality content (that people want to read) Domain authority can be likened to the influence of an expert within their own discipline and in the larger scholarly community. It uses similar principals as Google PageRank, which is why this score is a reliable indicator of ranking potential. As you make edits you’ll tend to deviate more and more from your initial strategy. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. At Moz, we believe there is a better way to do marketing. What is domain authority? Domain authority is a search engine ranking metric that measures the quality and reliability of a website, as well as its ability to rank in search engines. For example, if you are guest posting, the post may be on the home page for a week or 2 but then it will be archived so you need to look the inner pages of a. Moz page authority is a score that predicts how well a website page ranks on search engine result pages (SERP). Tools: Check your PA with Link Explorer. You may consider 30 to 60 to be good page authority. 8. Build More High-Authority Links. Higher scores correspond to a greater probability of ranking high on the SERPs. The page authority and the domain authority are the metrics which are used to check the reputation of any website. This indicates that “superfan” visitors are far more engaged and therefore more profitable than moderately excited users. Further reading:. Ranking works in much the same way as individual page rankings, but domain authority is more of a composite score. What is Page Authority? Page authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. June 25, 2016. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on. Moz uses different factors to calculate this score based on a sample of links to a website or page. Two, prioritize pages and links with high authority. It’s also a qualitative. Moz Rank is one of the most popular and dependable metrics if you want to measure the authority of a domain or web page. When you search “site:quora. Going from pretty good to pretty gooder probably isn’t worth the time and effort, let alone the risk. They sell Lennox. txt file is to create the file itself. It was developed by Ahrefs, a popular SEO tool provider, and was first introduced in 2016 as an alternative to other domain authority metrics like Moz’s Domain Authority. Learn more about Page Authority 2. 1. MozTrustFeatures Comparison. Find the low-hanging keywords (the ones that are on the second and third pages of Google SERP) with high search volume. press@moz. When users are coming from one URL to another, they don't want to see broken pages, and those link signals can pass relevance and value to Google. Note: You can use the tool for free, but you’ll need to create an account first. Page authority is a score developed by Moz that shows you how a specific web page may perform or rank on a search engine page (SERP). Browse MOZ's product catalog and select the items you want to include in the gift box. Hi all, I recently optimized an overview page for a car rental website. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). 0 is on the way, bringing more accurate predictions of page-specific search performance and stronger correlation with the SERPs. Here’s a good example. Over 55% of websites don’t receive organic traffic because they don’t have backlinks. Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page. The official term and algorithmic score were invented by the good folks at Moz. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. com OLD one is a respected webites with 35 in MOZ page authority and with +15000 incomming link (104 root domains) NEW one is curently on 0 The programmer has just that build the new website has set it up so that when people write or find the old domain. Page authority is different to domain authority, which measures the authority of an entire website. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Compare SEO ProductsIn a nutshell, Domain Authority is a well-known SEO metric that indicates a website or a domain’s overall strength, aka ‘Authority Score’. An SEO strategy has to be built around the needs of your customers to hit ranking factors and get your readers to engage with your content. Here's how to use that clipboard info to populate a crawl in Screaming Frog: In the menu bar, go to "Mode" and change it to "List. However, looking in more detail the site has gained quite a few high authority links, both in terms of DA and PA. These indicate to search engines that your page is meeting customer needs, which. Moz’s Domain Authority is not the only site authority metric available to SEOs. It also provides information like linking root domains, ranking keywords, and a spam score. 0 - Moz. Let's have a better look at Page Authority. Opening external links in new tabs can reduce website bounce rates. What Is Page Authority? Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. Based on your goals and the obtained data, you might decide to establish a backlink from the domain or identify it as a potential collaborator if it’s another website. The interesting thing about assessing content is that it never really ends. Its a score based on how well your page will rank on a search engine results page (SERP). Page Authority (PA) is a Moz score that determines how well a particular page ranks on the result pages of the search engine (SERP). 4. What Is Page Authority vs. DA PA checker Moz: Moz page authority is a rating system created by Moz. Check PA What Is a Page Authority Checker? Sitechecker’s complimentary Page Authority (PA) checker provides a user-friendly platform to assess the authority of any. The higher a website’s Domain Rating (DR), the stronger and more authoritative it is. It was created and developed by Moz, a marketing analytics company. This afternoon,. However, before you sign up, you should embark on a free 30-day trial to make an informed decision. Brand Authority™ is a score (1-100) developed by Moz that measures the total strength of a brand. Moz is, of course, a widely respected authority in the world of online marketing. Note that "bad" doesn't mean low-authority links. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. Instead, it gives a comparative analysis between the web pages of your site and your competitors. Page authority scores range from 0 to 100 and it is a basic metric: higher scores mean the page will rank better and low page authority means the probability is less. 2. E. Moz Academy Free Access to '30 Days of SEO' with Moz Pro Learn SEO nowThe actual number that Moz gives you for your Domain Authority is a number between 0 and 100, with 100 being the best. The overall likelihood of spam increases as a site accumulates more and more flags, so that the total number of flags is a strong predictor of spam. and a complete view of your organic search performance. On-Page SEO. Content, traffic, backlinks, user experience, etc. It's one of the least understood and least transparent aspects of great marketing, and we see. 4. We know brands matter online and in the real world, and this metric offers clarity. Domain authority can have a big influence on page authority. Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. The first definition refers to an unconfirmed but widely assumed general set of criteria for how Google and other search engines order results in search results pages. You’ll receive the domain authority (DA) score, page authority (PA), and Moz rank data upon scan completion. Lastly, improving your page authority ranking requires a strategic approach that involves optimizing your content, building high-quality backlinks, and ensuring a positive user. In general, the closer a website's DA PA is to 100, the more likely it has a good domain authority. More than 50 nations have joined us to ensure that Ukraine has what it needs to defend itself. Search Visibility is one of the first metrics you'll see in your Campaign Dashboard. The first step in creating a robots. Moz Keyword Explorer offers you an easy way to filter keyword lists by questions: 2. Page authority measures the ranking strength of specific individual pages. Second, effective measurement techniques, such as using tools like Moz’s Page Authority, can help you accurately assess the strength of your pages. Meaning that, PageRank doesn't take into account anchor text. In the last six months domain authority, page authority, domains linking to the site have declined. According to Moz. Page authority is a term used to identify the power of an individual page. Domain authority is the score Moz uses to track how your website’s total domain performs when it comes to SEO and organic traffic, whereas domain rating is the scoring system developed by Ahrefs. Semrush. You can check the below image for the same. Moz Rank is a metric that measures the popularity and authority of a website based on the quality and quantity of its backlinks. Page authority, also created by Moz, works similarly to domain authority but ranks individual pages on your site. They offer numerous tools to help your SEO plan succeed. the site of "Friends of Richmond park'. Domain Authority is not the only site authority metric. Page Authority. Repeat with the specific URLs of your competitors' articles. Open external links in new tabs. Domain Authority. Brand Authority is a metric developed by Moz that shows the strength of a domain's brand. e. With Brand Authority, Moz makes the elusive but powerful idea of brand into concrete and actionable data. Step 2: Analyze the results. Among the best known are a pair of metrics developed by the SEO gurus at Moz: Page Authority (PA) and Domain Authority (DA). Moz Domain Authority: The Calculation Domain authority and page authority also have a mutually beneficial relationship; building more links to your individual pages will have the effect of raising your domain authority, and raising your domain authority in general will increase the page authority of your individual pages. Domain Authority is not the only site authority metric. Mar 17, 2023. Domain authority (DA) is a score created by Moz in an effort to help marketers gauge the authority of websites and their likelihood to rank for keywords. Ultimately, we believe this change is a good thing. With Link Explorer's vast link index you can uncover valuable prospects, create a solid strategy, and track your progress. A higher score indicates a site will have better positions in search engine results pages. Linking is common practice on the web - expected and respected by users of all kinds. Keep in mind that even if you haven’t done anything to a page, its score may still fluctuate due to the fact that Moz is constantly updating their algorithm . Scores can land anywhere between 0 and 100. Keyword Explorer. You should aim your site to rank in that range and avoid the other side of the range. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. Enter a competitor’s domain, subdomain, or exact page. For instance, a DA of 50. Here at Ahrefs, we have a website authority metric of our own called Domain Rating. We wrote the blog on SEO — literally. Higher numbers suggest the page is more authoritative and therefore has a higher likelihood of ranking. Change the dropdown to exact page. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. To fully utilize this, the authority of the page is ranked between the numbers 1-100. The overall Spam Score is currently an aggregate of 17 different "flags. I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. Moz Domain Authority Checker. It is possible to have a higher page authority than domain authority, and vice versa. If so 301 redirect the poor content page to the right content page. 0. Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. You can look at unique versus duplicate content. The term was developed by popular SEO SaaS Moz and it predicts the ranking ability of a website as well as how it will perform competitively in search engines against others in your niche. Generally speaking, your own Brand Authority score isn’t worth obsessing over. ”. Moz Domain SEO Analysis Tool. Then see what content already exists and if you can do better. Moz Data Power your SEO strategy & AI models with custom data solutions. Some you may recognize include: Majestic’s Citation Flow; Semrush’s Authority Score The new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. Step 1: Create the File. It runs on a scale from zero to a hundred. If we talk about the range of PA scores, it is between one and a hundred, and your website page rank is between them. Think about it: If your site’s domain authority is 32 and you get a link from a site with a domain authority of 75, this will contribute to increasing yours. DA scores range from 0 to 100. Page authority (PA) is a score from 1–100 that helps measure the strength and performance of an individual page. How to Check Domain Rating/Authority (3 Methods) 1. 95/mo which is used by over 10 million people worldwide. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. An SEO strategy has to be built around the needs of your customers to hit ranking factors and get your readers to engage with your content. Brand Authority uses two core Moz strengths: (1) Our deep knowledge of search results and rich search features, and (2) Our massive database of search volume information. Moz rank. Page authority is a score that indicates where a specific page will rank on search engine page results (SERPs). . What is Page Authority? Page authority is a score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines. I miss Moz. In general, the closer a website's DA PA is to 100, the more likely it has a good domain authority. The web page which gets the maximum number of hits on your website has a higher page authority compared to the other pages on your website. Think of this where a brand new domain would have a 0 domain authority and Google would have a 99 domain authority. Here you'll see the Domain Authority, Linking Domains, Inbound Links, and Rankings Keywords. Hope this answers what is. Date Crawled - The date on which this page was crawled for. Step 6: Sort all backlinks by Page Authority . Is there a way to do this? Would I need the SEOmoz API? And what is the charge? All I. Link building for local SEO. Moz Local Raise your local SEO visibility with complete local SEO management. Reputation is not easy to measure. Think about it: If your site’s domain authority is 32 and you get a link from a site with a domain authority of 75, this will contribute to increasing yours. Page Authority is a website scoring system developed by Moz, an industry leader in all things digital marketing analytics. Low authority: Finally, low-authority links — especially when you would expect higher authority based on the domain — are concerning. Page authority ranks/scores a page out of 100. Moz’s Domain Authority Checker and Ahrefs’ Website Authority or Domain Rating checker will provide you the same insights into how your site is. Improve your customer experience and boost rankings. With the paid version, you can see all the data. What Is Page Authority? Page Authority (PA) is a metric used to estimate how your page could be ranking relative to other pages on the same topic. Keeping an eye on drops. With this grading system, you will discover and have a chance in predicting the ranking which called da pa checker of a page when it appears in the search engine result pages (SERP). On average across all industries, site-wide conversion rate for a website is around 2 percent (the donkeys), while conversion rates for the top 10 percent of websites (the unicorns) get 11 percent and above. Here you can use bulk domain authority checker The fastest and most accurate tool to check Moz domain and page authority. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). Moz API Power your SEO with our index of over 44 trillion links. Its not a direct correlation, because page authority depends on a lot of different inputs on a page level (internal links, external links, information architecture, perceived value). You improve the authority of individual website pages in the same way you improve the overall authority of your website. 0. DA scores are available in the following Moz tools and features: • Link Explorer“Page Authority” (PA) is a scoring system developed by the SEO company Moz that predicts how well a specific page will rank on Search Engine Result Pages (SERP). • Domain Authority extends its coverage. Domain Authority is. It also helps you view the inbound link number and quantity of linking root domains each page has. But the general assumption is that a reputable website will have a good domain authority and a high TrustRank. Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. Page Authority score ranges from 1 to 100. Depending on your objectives and the data at hand, you can make an informed. Let’s take a look at three on-page optimization tactics that you can use to get the right message to the right people at the right time. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. com Page Authority 2. 179 Total Links. The official term and algorithmic score were invented by the good folks at Moz. Posted on July 14, 2022. My competitors with trust and rank between 5. You may get some errors. What is a good Moz domain authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. The free bulk domain authority checker gives you a good indication of how you are stacking up with your competitors. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. Moz Link Explorer lets you check the domain authority of any website. Usually, the competitive metric is considered in deciding the page performance rather than a concrete score. Moz collects the data from its sources like Mozscape web index, Mozrank, Moztrust and several other factors. Damage their search engine rankings. Try for free When it comes to Search Engine Optimization ( SEO ), many factors influence page rankings. We focus on search engine optimization. Enter a website URL to know its domain authority, ranking keywords, and number of referring domains. Ensure your website loads quickly. A product of the software engineering company Moz, domain authority. #8. Backlink Checker / Website Authority Checker / Broken Link Checker For. Step #2: Look at Page Authority. Focus on top-level pages, pages that convert, and high-authority pages first. You’ll have access to an all-in-one suite of the best SEO tools, which include:Domain Authority. Created by Moz, sites are given an assigned number, or a score, from 1-100; the higher the score, the. Domain Rating is a comparative metric (like Moz’s DA) that compares the strength of a website’s backlink profile to others in Ahrefs’ database. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. Page authority (PA) is a score from 1–100 that helps measure the strength and performance of an individual page. Domain authority (DA) is a ranking metric that you can use to predict how well your website will rank on search engines. Compare SEO Products See which Moz SEO solution best meets your business needs. Link building is the process of acquiring hyperlinks from other websites to your own. Optimize your content. The scores are between one and 100, the higher the score the greater the ranking ability. This week, Moz released a new feature that we call Spam Score, which helps you analyze your link profile and weed out the spam (check out the blog post for more info). Search engines use discrete methods to model the real world in search. Ahrefs DR is based on the number and quality of. Backed by the largest community of SEOs on the planet, Moz builds tools that make SEO, inbound marketing, link building, and content marketing easy. e. A brand-new website will always start with a Domain Authority score of one, and that score will increase as the site earns more and more authoritative backlinks. B) Earn traffic from social networks like Twitter, Facebook, LinkedIn, Pinterest, Google+, etc. Domain Authority is a proprietary Moz metric used to predict how likely a web page is to rank in search engine results, based on a variety of factors, but like Google’s E-E-A-T, it depends largely on the number and quality of links that web page has earned. It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient. Moz was the first & remains the most trusted SEO company. There are many ways to get links. There are dozens of factor that take care of this process and measure the strength of each page. 2. New Releases Get the scoop on the latest and greatest from Moz. The score is a prediction of how well a website will perform in search engine result pages (SERP). Page Authority (PA) is a metric developed by Moz SEO. 2. If your PA score will be higher then it will be easy to rank. How topical authority works in 2023. We're obsessively passionate about it, and our mission is to help people achieve it. Domain Authority 2. The same distinction should be made when it comes to page authority. Browse MOZ's product catalog and select the items you want to include in the gift box. PA and DA are similar in that they are scores, on a scale from 1. Instead of thinking of domain authority as a measure of your SEO effort, think. The philosophy behind it all was that when you want to see the best results. The score is based on a proprietary algorithm that takes into account various metrics such as the number and quality of inbound links, the relevance and authority of the linking website, and the content on the page. By removing bad and broken links, you’ll help improve your domain ranking. Toolkit: Moz Pro Page Optimization – Check that your whole site is optimized correctly. The current homepage has a Page Authority is 41, mR : 4:53 and Domain Authority is 31. PA is a scale of scores from 1 – 100, wherein higher PA corresponds to a higher ranking potential. Join Starter Story. 00. Domain Authority & Page Authority (DA/PA) Moz’s proprietary authority metrics provide powerful insights at a glance and are best used as benchmarks relative to your competitors. It predicts how specific your page will rank on search engine rank pages (SERPs). 2.